FAIR MEANS BALANCED.
It means we see both sides, and resist the
pressures that can push us into extreme ways of
thinking, working or living. It also means we are
open to all, and refuse to discriminate against people
or make judgments based on gender, race, religion,
political persuasion, sexual preference, or way of life.
Being fair means listening as much as we talk,
and giving back as much as we take.
Honest means sincere.
It means not faking it, walking the walk as much as
we talk the talk. It means putting our money, our
time and our energy where our mouth is. Being
honest means admitting our mistakes, and owning
up to our responsibilities—something that applies to
companies as much as it does to individuals.
Positive means constructive.
It means building things—and people—up, not breaking
them down. It means suggesting rather than criticizing,
and working for solutions rather than just complaining. It
means supporting others when they try, encouraging them
when they fail, and celebrating with them when they
succeed. It means, “we can” more often than “we can’t.”
Creative means imaginative.
It means thinking outside the box. Being creative
means finding a way around a problem, rather than
stopping when the walls are too high. It means
looking at new ways, listening to new ideas and trying
new strategies. It means striving for the most
innovative solution because just being good enough
is never good enough. Being creative means having
dreams, and then making those dreams real things,
in our individual worlds, in our company’s world, in
the real world.